Every so often you’ll hear about companies, political parties and organisations seeking to re-launch themselves. This week, Fordwrite becomes one of them.
Relaunches happen for a variety of reasons: they signal that a company has a new line of products or services they are now offering. In politics, it’s often because political parties (whether in government or opposition) have become stale or unpopular and/or want to launch some new electorally attractive policies.
In Fordwrite’s case, it’s more about wanting to promote some new services and still say that after all these years that me - Chris Ford - is still here writing and researching.
Moreover, the opportunity to create a Fordwrite website has provided the impetus to re-launch. In today’s marketplace, it’s often said that no business can survive without a web presence.
How true that is!
After all, websites are really to the 21st Century what the Yellow Pages were to the 20th Century – indispensable marketplace tools. The ability to Google a business or businesses is increasingly the way that many people (myself included) now seek out goods or services and/or information about them.
And that’s the first step to getting customers!
While traditional media (such as print, radio, television and cinema) still have their place in the marketing space, social and internet-based media is increasingly where it’s at.
Simply because the number of internet connections both in New Zealand and globally is on the rise. This is exemplified by the fact that, according to Statistics New Zealand, nearly 1.33 million New Zealand households and businesses had some form of internet connection as of June 20151. Internationally, 3.2 billion people (as of 2015) use the Internet worldwide, which constitutes 43 percent of the world’s population according to the United Nations2. Furthermore, these numbers continue to grow every day.
And if you’re a small business that’s a lot of potential customers within easy reach.
So, if you want decent, high quality blogs or website copy (like this) written to get your message out, then contact Fordwrite!
I’d be only too happy to help as the world is (literally) your internet oyster.
1 “Internet Service Provider Survey: 2015.” Statistics New Zealand. Accessed March 13, 2017. http://www.stats.govt.nz/browse_for_stats/industry_sectors/information_technology_and_communications/ISPSurvey_HOTP2015/Commentary.aspx.
2 “Here’s How Many Internet Users There Are.” Time Magazine. Accessed March 13, 2017. http://time.com/money/3896219/internet-users-worldwide/.